_ESC_0593_#LAECOM.18.ICS_.jpg
 

NORTH CAROLINA MARKETING SUMMIT

MAY 23, 2019 // #NCMKTG // CHARLOTTE, NC

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
Name *
Name
 

250+ North Carolina based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

    • Chief Marketing Officers
    • Chief Brand Officers 
    • Advertising Strategists 
    • Social Media Managers
    • Creative Directors
    • Local, Regional and National Brands
    • 7 interactive discussion panels
    • Q&A with 50+ speakers
    • 4+ hours of dedicated networking
    • Social events!  Including a welcome breakfast, lunch & a cocktail party!
    • Fresh ideas to inspire your audiences
    • New tools to tell your brand's story
    • Exciting new relationships with marketers, brands and partners
    • Membership in a community of like minded marketers

    REQUEST THE AGENDA

     

    The North Carolina Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

     

    _ESC_0019_ICS Miami 2018_.jpg
     

    program at a glance:

     
     

    8:00 AM

    Welcome Reception & Registration; badge collection, light refreshments and networking.

     8:55 AM  

    Chair Welcome & Opening remarks

     9:00 - PANEL: THE NORTH CAROLINA BRAND

    A capital of cuisine, history, diversity, commerce and culture - natural beauty and thriving urban centers. What is the North Carolina Brand?  What cultures and values does it express and celebrate?  How do brands and institutions contribute to its evolving identity, and vise versa?

     9:40 - PANEL: FRESH PERSPECTIVES ON SOCIAL MEDIA STRATEGIES

    How are brands diversifying and innovating across New Media to capture and meaningfully engage their audiences? What might the next transformative social platform look like? Which platforms have outlived their utility?

    10:10 - MORNING SOCIAL

    Coffee, light refreshments

    10:40 - PANEL: BEYOND BRANDING

    An exploration of foundational brand identity and its evolution as companies, products and audiences change. How do North Carolina’s brands authentically live and convey their purpose to - and through - their audiences and ambassadors?  

    11:20 - PANEL: DATA AND MEANINGFUL DIGITAL & MOBILE ENGAGEMENT

    Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

    12:20 - NETWORKING LUNCH

    Networking Luncheon; lunch, refreshments and networking

     1:40 - PANEL: OPTIMIZING CUSTOMER EXPERIENCE & NURTURING LOYALTY

    What are the ingredients for delivering a positive experience?  Marketers share and compare best practices, tools and tactics for nurturing customer loyalty, including CRM & Predictive Analysis, measuring ROI and cultivating feedback.

     2:10 - PANEL: SUCCESS STORIES IN CONTENT MARKETING

    Tools, tactics and strategies for producing, optimizing and distributing meaningful content - what works? What doesn’t? 

     2:40 - AFTERNOON SOCIAL

    Coffee, light refreshments

    3:10 - PANEL: BUILDING A SUCCESSFUL BRAND/AGENCY COLLABORATION

    Equity, collaboration, efficiency - experts from both sides discuss cases of successful - and unsuccessful - collaborations between advertisers and their agencies. 

     3:40 - PANEL: MARKETING AN EXPERIENCE

    Joy, adventure, comfort, pleasure, luxury - purveyors of experience discuss different approaches to marketing the moments that enrich our lives.

    4:20 - NETWORKING & COCKTAIL PARTY 

    Marketing Blue for Web.png

    MEET THE SPEAKERS

    MORE SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!

    FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

     

     
    Brigid+McGivern.jpg
     

    Brigid McGivern

    E: brigid@icsummits.com

    T: (718) 502 9848

    OUR SPONSORS

    MORE COMING SOON! CHECK BACK FOR UPDATES.

     

    FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

     

     
    Ryan Bernhey.jpeg
     

    Ryan Bernhey

    E: ryan@icsummits.com

    T: (631) 604 8834

    Marketing Blue for Web.png

    GET YOUR TICKET

     

    IMG_0297.jpg

    TICKETS CONTACT:

     

    Rosanna Mondelle

    E: rosanna@icsummits.com

    T: (917) 525 3671

     

     

     

    Pre-registration is required for all attendees.

    IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT FULL DETAILS AND APPLY TODAY.

     

    ATTENDEES

    Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.

    We always have to think about the long term relationship with B2B. Marketing has to be the enabler of that relationship.
    — Ana Villegas, Marketing Director, MAC Marketing - Dell
    Marketing Blue for Web.png

    FAQS

     

    WHO ATTENDS?

    The North Carolina Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

    HOW DO I SIGN UP?

    Tickets are on sale here, or you can contact Rosanna Mondelle for more information

    HOW DO I BECOME A SPONSOR?

    Easy!  Contact Ryan Bernhey to find out about the remaining openings - ryan@icsummits.com

    ARE THERE NETWORKING OPPORTUNITIES?

    Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

    WHAT'S THE DRESS CODE?

    Business casual is recommended - comfort is essential!

    LOCATION/VENUE

    Sheraton Charlotte Hotel, 555 South McDowell Street, South Tower, Charlotte, NC 28204

    Sheraton-Charlotte-Exterior.jpg