250+ North Carolina based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHAT TO EXPECT:
- Chief Marketing Officers
- Chief Brand Officers
- Advertising Strategists
- Social Media Managers
- Creative Directors
- Local, Regional and National Brands
- 7 interactive discussion panels
- Q&A with 50+ speakers
- 4+ hours of dedicated networking
- Social events! Including a welcome breakfast, lunch & a cocktail party!
- Fresh ideas to inspire your audiences
- New tools to tell your brand's story
- Exciting new relationships with marketers, brands and partners
- Membership in a community of like minded marketers
REQUEST THE AGENDA
The North Carolina Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
program at a glance:
Welcome Reception & Registration; badge collection, light refreshments and networking.
Chair Welcome & Opening remarks
9:00 - PANEL: THE NORTH CAROLINA BRAND
A capital of cuisine, history, diversity, commerce and culture - natural beauty and thriving urban centers. What is the North Carolina Brand? What cultures and values does it express and celebrate? How do brands and institutions contribute to its evolving identity, and vise versa?
9:40 - PANEL: FRESH PERSPECTIVES ON SOCIAL MEDIA STRATEGIES
How are brands diversifying and innovating across New Media to capture and meaningfully engage their audiences? What might the next transformative social platform look like? Which platforms have outlived their utility?
10:10 - MORNING SOCIAL
Coffee, light refreshments
10:40 - PANEL: BEYOND BRANDING
An exploration of foundational brand identity and its evolution as companies, products and audiences change. How do North Carolina’s brands authentically live and convey their purpose to - and through - their audiences and ambassadors?
11:20 - PANEL: DATA AND MEANINGFUL DIGITAL & MOBILE ENGAGEMENT
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
12:20 - NETWORKING LUNCH
Networking Luncheon; lunch, refreshments and networking
1:40 - PANEL: OPTIMIZING CUSTOMER EXPERIENCE & NURTURING LOYALTY
What are the ingredients for delivering a positive experience? Marketers share and compare best practices, tools and tactics for nurturing customer loyalty, including CRM & Predictive Analysis, measuring ROI and cultivating feedback.
2:10 - PANEL: SUCCESS STORIES IN CONTENT MARKETING
Tools, tactics and strategies for producing, optimizing and distributing meaningful content - what works? What doesn’t?
2:40 - AFTERNOON SOCIAL
Coffee, light refreshments
3:10 - PANEL: BUILDING A SUCCESSFUL BRAND/AGENCY COLLABORATION
Equity, collaboration, efficiency - experts from both sides discuss cases of successful - and unsuccessful - collaborations between advertisers and their agencies.
3:40 - PANEL: MARKETING AN EXPERIENCE
Joy, adventure, comfort, pleasure, luxury - purveyors of experience discuss different approaches to marketing the moments that enrich our lives.
4:20 - NETWORKING & COCKTAIL PARTY
GET YOUR TICKET
T: (917) 525 3671
Pre-registration is required for all attendees.
IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT FULL DETAILS AND APPLY TODAY.
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.
The North Carolina Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Sheraton Charlotte Hotel, 555 South McDowell Street, South Tower, Charlotte, NC 28204